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Self-Publishing: No Longer Just A Vanity Project

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Author Topic: Self-Publishing: No Longer Just A Vanity Project  (Read 66 times)
Rachel Dearth
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« on: December 20, 2012, 05:41:33 pm »

"I'm a writer," he says. "I'm not a layout guy, I'm not an artist. So I could have come with something on my own, but it would have looked amateurish in some way. And so I figured, all right, I'm going to stick to my strengths, and I will bring in other people to help me."

A friend recommended a company called 52 Novels to help design and format the book. All in all, Sepinwall spent about $2,500 on self-publishing, which at the time seemed like a lot of money. "I turned down this offer from the one publisher a year ago because I thought it wasn't what I was hoping for," he says.

"And for a while, when I was going through this self-publishing odyssey, I kept sort of saying to myself, 'What a mistake. What did you do? That was money in the bank — you're never going to make that much selling it on your own!' I've already made quite a bit more than that."

There have been more and more self-publishing successes recently, and the audiences are growing by leaps and bounds, says Carolyn Reidy. She's the CEO of Simon & Schuster, which recently announced that it's launching a new self-publishing service. If traditional publishers want to survive, Reidy says, they have to keep up with the rapid changes taking place in the industry. The growth of self-publishing is one of them.

"We actually understand that it is a different world than what we do," she says. "We want to understand it, and if it is going to ... be a threat to our business, we definitely want to understand it and also see how we can turn that to our advantage. And one of the advantages is, it is a great way to find authors, also new genres and new audiences."

The new company, Archway, will also offer a range of publishing packages to aspiring authors. Reidy says no one from Simon & Schuster will be directly involved in publishing or editing Archway books — though they will keep track of sales.

"And one of the advantages to actually having this relationship," she says, "is that we will begin to see sales velocity and other things like that earlier in the game."

And that is an important point, because while self-publishing may be all the rage right now, the truth is that the ultimate goal for a lot of writers is a contract with a traditional publishing company. Sepinwall is already considering that possibility.

"It would put it in brick and mortar stores, it would put it in college bookstores, it would put it in other places, it would make it more widely available to people," he says. "It depends on what deal would be presented to me to make it worth giving up the rights to it, which I have right now."
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