King Kong (2005 film)

Release

The marketing campaign for King Kong started in full swing on June 28, 2005, when the teaser trailer made its debut, first online at the official Volkswagen website at 8:45 p.m. EST, then 8:55 p.m. EST across media outlets owned by NBC Universal (the parent of Universal Studios), including NBC, Bravo!, CNBC and MSNBC. That trailer appeared in theatres attached to War of the Worlds, which opened on June 29. In a unique co-promotion, New York State held a special King Kong lottery game in which tickets were sold for a one time drawing to be held on December 5, 2005 offered a grand prize of $50 million and several second prizes of $1 million.

Jackson also regularly published a series of 'Production Diaries', which chronicled the making of the film. The diaries started shortly after the DVD release of The Return of the King as a way to give Jackson's The Lord of the Rings fans a glimpse of his next project. These diaries are edited into broadband-friendly installments of three or four minutes each. They consist of features that would normally be seen in a making-of documentary: a tour of the set, a roving camera introducing key players behind the scene, a peek inside the sound booth during last-minute dubbing, or Andy Serkis doing his ape movements in a motion capture studio. The production diaries were released on DVD on December 13, 2005, one day before the U.S. release of the film. This was one of the first occasions in which material that would normally be considered supplementary to the DVD release of a film, was not only released separately, but done so in a prestige format; the Production Diaries came packaged in a box with a set of prints and a replica 1930s-era clipboard. It is also the first time such material was published prior to the release of the film.

A novelization of the movie and a prequel entitled The Island of the Skull was also written. A multi-platform video game entitled Peter Jackson's King Kong was released, which featured an alternate ending. There was a hardback book entitled The World of Kong, featuring artwork from Weta Workshop to describe the fictional beastiary in the film. A number of spin-offs from the remake's franchise include books, novels, comics and video games.