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Halloween 2009: Top Costumes, History, Myths, More

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Kerry Lenzendorf
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« on: November 03, 2009, 03:07:45 am »

HALLOWEEN TODAY

Business of Halloween


This year may be especially scary for Halloween retailers. The average consumer will spend less on the holiday in 2009 than he or she did in 2008, research shows. U.S. residents are expected to spend an average of $56.31 on Halloween in 2009, down from $66.54 last year.

Total U.S. Halloween spending is predicted to sag to $4.75 billion, about a billion dollars less than in 2008.

Upward of 15 percent [of the people surveyed] said they would either make a costume or use last year's costume, said National Retail Federation spokesperson Kathy Grannis.
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