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REV. RICK WARREN - Author of "The Purpose Driven Life"& Obama's Choice

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Author Topic: REV. RICK WARREN - Author of "The Purpose Driven Life"& Obama's Choice  (Read 327 times)
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« on: December 18, 2008, 06:51:32 pm »

What is going on here is an old fashioned business idea of endorsement by association, in which a corporation gains the implied endorsement of a product by being able to invoke the name brand of a prominent person or celebrity. In this case, this is an alliance of business and ministerial interests invoking the name brand of the Mr. Warren's Purpose Driven Church. Mr. Warren does not have to explicitly endorse or be involved in the product in order to be held accountable for allowing his name brand to be used in the selling of this antisocial product.

Some people have commented that the link between Mr. Warren's purpose driven empire and this product is casual. Let's be clear: Mark Carver is Executive Director of the Purpose Driven Church, and therefore works directly for Mr. Warren in one of the most senior roles in his empire. It would seem unlikely that Mr. Warren, who plans an international stealth evangelism campaign that already includes the president of Rwanda, is unaware of this project, the biggest Christian video game in history. Mr. Carver's role on the Advisory Board of Left Behind Games, the corporation created in October 2001 specifically to develop and market this violent video game, is an association clearly more active than a casual. People are involved on this Advisory Board because of their expertise, and their connections to markets -- in this case, Mr. Warren's. On its corporate web site -- part of its merchandising pitch -- Left Behind Games touts its association with Mr. Carver, and makes clear his prominent role in Mr. Warren's Purpose Driven Church.

In other words, Left Behind Games is invoking its association with Mr. Warren's Purpose Driven Church as part of its product marketing strategy. Do we think that Mr. Warren would allow his name brand and reputation to be casually invoked in a major business venture that involves one of the largest publishers in the Christian marketplace, who published the Left Behind novels, one of the best selling fiction series of all time? Does anyone think that Left Behind Games invoked the name brand of Mr. Warren's Purpose Driven Church without his permission? Since this possibility is farfetched, what we are looking at here is a business/marketing alliance between several evangelical business and ministerial entrepreneurs for whom the Great Commission also means great profits.

Left Behind Games plans to market directly to pastoral networks and mega-churches, using the same network marketing strategies that turned Mr. Warren's book The Purpose Driven Life into a best seller . Mr. Carver has a lot of expertise and connections in this area. Will Mr. Warren's mega-church be offering this game for sale to its members? Will Mr. Warren's global pastoral network be used to distribute the game? On the other hand, if Mr. Warren is unaware and uninvolved, do we think he will fire Mr. Carver for marketing a product that helps children practice killing New Yorkers?

The Purpose Driven Life Takers (Part 1)

Violent Video Marketed Through Mega-Churches (Part 2)

Revelation and Resignation (Part 3)

Christian Cadre's Layman: 'A Whopper of Being Wrong' (Part 4)

Apocalypse, Now a Lawsuit (Part 5)

Who's Watching the Boys? (Part 6)

Conservative Christian Culture Warriors Cut and Run (Part 7)

Bible Publisher Tyndale House Faces Boycott Over Anti-Christian Game (Part Cool
« Last Edit: December 18, 2008, 06:52:44 pm by Bianca » Report Spam   Logged

Your mind understands what you have been taught; your heart what is true.

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